In today’s world of never ending options, making decisions can be overwhelming. Grande-double-shot-skinny-mocha or a tall-iced-coffee – no syrup – with a hint of cream? Wedge, shoestring or waffle fries made with white potatoes or sweet? Necklace and earrings or bracelet and scarf?

The loft’s architectural features are an example of choices left unmade, resulting in an industrial aesthetic gone awry. Exposed ductwork, a brick wall, vaulted ceilings, ill-designed ceiling fans, spaceship-like light fixtures and a variety of paint colors all compete for attention.

This mosh pit of unmade choices poses the overarching challenge for the loft design: how to de-emphasize certain features to create a space that – in Alex Gaston’s words – feels considered.

The trick is not to work against the space. Instead, ask what gives the space its core integrity – its aesthetic viewed in light of its location and function – and be selective about which elements to emphasize and which ones to tone down.

Designers live in a world of endless possibilities, and it’s their ability to make the right decisions that make their services and creativity valuable. During the loft design, Alex will face tough choices and some things that the loft’s owner may not allow him to change. How will he adjust his plan to make a sexy, sophisticated space?

What choices have you made in the design of your home, apartment or studio loft to emphasize certain features and play down others? Post your ideas and photos on Twitter @Sunbrella and Instagram @Sunbrella, #perspectiveATL.